![]() Titles should be written for both search engines and people - with the focus on people!.Include the most important keywords in the page Title but in a readable manner, don’t just string keywords together. The primary keyword phrase or topic you want to rank for should be the first words or near the beginning of the Title.A search engine results page is a busy place and vague titles don't get clicked. This is another opportunity for you to write a more clickable Title than the text already on page. The Title should not be text duplicated from the page.Google ultimately controls the search results and will dynamically change the Title or Meta description based on the searcher’s query. Keywords you use in the Title should describe the theme of the page. ![]() Best practices for writing descriptive elements directly from Google. And it’s the major contributor to higher click-through-rates from a search engine results page (SERP). It is an important way to tell Google and searchers what the page is about.
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